| The McZone |
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Reinvention is the keyword at The Arch, the McDonald's restaurant located at the company's headquarters in Chicago. After a ground-up makeover, McDonald's recently reopened The Arch as a state-of-the-art restaurant to showcase the best that McDonald's has to offer around the world. "This restaurant is like no other, and we are thrilled with the result", says Michael Calhoun, Corporate Project Designer at McDonald's. Calhoun and his team worked with Zone Systems in designing the communication aspect of the restaurant. "We are absolutely thrilled with both the result and the customer's response. The product quality, the fit and finish as well as the relationship have exceeded everyone's expectations."
You can find this showcase at the adress www.themczone.com and it is done with a flash monitor.
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Zone Systems are now entering the final phase of testing the products in a new Drive-Thru range. It is based on the same principle as Zone Systems used with its indoor menu system, making it possible to change menu displays quickly and easily at different times of the day and to suit various customer groups.